A comparison between multivariate and bivariate analysis used in marketing research

This paper is about an instrumental research conducted in order to compare the information given by two multivariate data analysis in comparison with the usual bivariate analysis. The outcomes of the research reveal that sometimes the multivariate methods use more information from a certain variable...

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Main Author:	Constantin, C.
Format:	Article
Language:	English
Published:	Transilvania University Press 2012-01-01
Series:	Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:	Multivariate analysis Discriminant analysis Homogeneity analysis
Online Access:	http://webbut.unitbv.ro/Bulletin/Series%20V/BULETIN%20V%20PDF/21%20constantin%20c.pdf

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spelling	doaj-55836edf58004541a08bc1d3c5fa613a2020-11-25T00:22:45ZengTransilvania University PressBulletin of the Transilvania University of Brasov. Series V : Economic Sciences2065-21942012-01-015(54)1119126A comparison between multivariate and bivariate analysis used in marketing researchConstantin, C.This paper is about an instrumental research conducted in order to compare the information given by two multivariate data analysis in comparison with the usual bivariate analysis. The outcomes of the research reveal that sometimes the multivariate methods use more information from a certain variable, but sometimes they use only a part of the information considered the most important for certain associations. For this reason, a researcher should use both categories of data analysis in order to obtain entirely useful information.http://webbut.unitbv.ro/Bulletin/Series%20V/BULETIN%20V%20PDF/21%20constantin%20c.pdfMultivariate analysisDiscriminant analysisHomogeneity analysis
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Constantin, C.
spellingShingle	Constantin, C. A comparison between multivariate and bivariate analysis used in marketing research Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences Multivariate analysis Discriminant analysis Homogeneity analysis
author_facet	Constantin, C.
author_sort	Constantin, C.
title	A comparison between multivariate and bivariate analysis used in marketing research
title_short	A comparison between multivariate and bivariate analysis used in marketing research
title_full	A comparison between multivariate and bivariate analysis used in marketing research
title_fullStr	A comparison between multivariate and bivariate analysis used in marketing research
title_full_unstemmed	A comparison between multivariate and bivariate analysis used in marketing research
title_sort	comparison between multivariate and bivariate analysis used in marketing research
publisher	Transilvania University Press
series	Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
issn	2065-2194
publishDate	2012-01-01
description	This paper is about an instrumental research conducted in order to compare the information given by two multivariate data analysis in comparison with the usual bivariate analysis. The outcomes of the research reveal that sometimes the multivariate methods use more information from a certain variable, but sometimes they use only a part of the information considered the most important for certain associations. For this reason, a researcher should use both categories of data analysis in order to obtain entirely useful information.
topic	Multivariate analysis Discriminant analysis Homogeneity analysis
url	http://webbut.unitbv.ro/Bulletin/Series%20V/BULETIN%20V%20PDF/21%20constantin%20c.pdf
work_keys_str_mv	AT constantinc acomparisonbetweenmultivariateandbivariateanalysisusedinmarketingresearch AT constantinc comparisonbetweenmultivariateandbivariateanalysisusedinmarketingresearch
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A comparison between multivariate and bivariate analysis used in marketing research

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