The Impact of Conscious Awareness and Consumer Uniqueness on Consumer Ethnocentrism and Demographics Comparisons
Purpose - This study aimed to interpret the differences stemming from the effect of demographic variables by analysing the relationship between conscious awareness, consumer uniqueness, and consumer ethnocentrism. Design/methodology/approach – A survey has been carried across Turkey on consumers...
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| Format: | Article |
| Language: | English |
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Isarder
2021-04-01
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| Series: | İşletme Araştırmaları Dergisi |
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| Online Access: | https://www.isarder.org/2021/vol.13_issue.1_article25.pdf |