Measuring identified criteria of consumer awareness for various demographic categories amongst two independent samples
This article describes the measurement and comparison of different levels of consumer awareness observed in an empirical investigation involving two independent samples of consumers. A questionnaire developed and validated in a pilot study was administered to a national and regional based sample inv...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1992-06-01
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| Series: | SA Journal of Industrial Psychology |
| Subjects: | |
| Online Access: | https://sajip.co.za/index.php/sajip/article/view/547 |