Enhancing Student Motivation in ESP by Increasing the Level of Engagement: A Proposed Model

The article considers the opportunity to enhance student motivation in the acquisition of English for specific purposes by increasing the level of learner engagement. The authors propose to use an interdisciplinary approach by applying tools that have been approved in marketing theory and practice f...

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Bibliographic Details
Main Authors: Albena Stefanova, Georgi Zabunov
Format: Article
Language:English
Published: New Bulgarian University 2020-12-01
Series:English Studies at NBU
Subjects:
esp
Online Access:https://esnbu.org/data/files/2020/esnbu.20.2.2.pdf