Linking Sustainability-Oriented Marketing to Social Media and Web Atmospheric Cues

Linking Sustainability-Oriented Marketing to Social Media and Web Atmospheric Cues

Acknowledging the widespread use of social media and the exponential growth of digital technology, a number of reputable organizations and small and medium-sized enterprises (SMEs) have shifted their traditional marketing tools to approach new markets for the growth of their businesses. Such compani...

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Bibliographic Details
Main Authors: Affan Ahmed Khan, Ming Zheng Wang, Sadaf Ehsan, Mohammad Nurunnabi, Maaida Hussain Hashmi
Format: Article
Language:English
Published: MDPI AG 2019-05-01
Series:Sustainability
Subjects:
social media
SMEs
sustainability
web atmospheric cues
consumers
online business
sustainable marketing strategies
consumer behavior
Online Access:https://www.mdpi.com/2071-1050/11/9/2663

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https://www.mdpi.com/2071-1050/11/9/2663

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