The “happiness” concept in the Russian and German advertising texts
The prerequisite for this research was the frequent use of the “happiness” word in modern advertising texts. The authors of the article have tried to answer the following question: Do copywriters take into account a national mindset when creating an illusion of easy-to-get happiness in advertising s...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2021-01-01
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| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2021/33/shsconf_frph2021_01007.pdf |