INTERNAL DIRECTION VERSUS OUTER DIRECTION IN ROMANIAN AND GERMAN ADVERTISING / DIE KULTURELLE DIMENSION EINSTELLUNG ZUR UMWELT IN DER RUMÄNISCHEN UND IN DER DEUTSCHEN WERBUNG

INTERNAL DIRECTION VERSUS OUTER DIRECTION IN ROMANIAN AND GERMAN ADVERTISING / DIE KULTURELLE DIMENSION EINSTELLUNG ZUR UMWELT IN DER RUMÄNISCHEN UND IN DER DEUTSCHEN WERBUNG

People have different attitudes towards their environment. They try to control and dominate nature or are dominated by it. The way they deal with their environment is directly related to how they try to cope with their own lives. Personal, individual life is very important in cultures where self-con...

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Bibliographic Details
Main Author: LAVRITS Patrick
Format: Article
Language:deu
Published: University of Oradea 2019-07-01
Series:Annals of the University of Oradea: Economic Science
Subjects:
interculturality; intercultural perception; cultural dimensions; internal direction vs. outer direction; advertising. / Schlüsselwörter: Interkulturalität; interkulturelle Wahrnehmung; kulturelle Dimensionen; Einstellung zur Umwelt; Werbung.
Online Access:http://anale.steconomiceuoradea.ro/volume/2019/n1/028.pdf

Internet

http://anale.steconomiceuoradea.ro/volume/2019/n1/028.pdf

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