Analisis Kepercayaan dalam C2C E-Commerce terhadap Keputusan Pembelian dan Dampaknya terhadap Repurchase pada Kaskus
The development of C2C e-commerce business in Indonesia has grown quite rapidly. This phenomenon is motivated by such a rapid development of the Internet. In the Internet-based commerce transaction, the trust factor (trust) becomes so important because consumers tend to be more concerned if e-commer...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2014-05-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1218 |