Product differentiation strategy and vertical integration: an application to the DOC Rioja wine industry
This study evaluates the importance of product differentiation as a determinant of vertical integration in firms. The proposed model also controls for known determinants of integration, such as transaction costs and firm-level capabilities. By identifying transaction-, firm- and strategy-level dete...
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Vilnius Gediminas Technical University
2016-10-01
|
Series: | Journal of Business Economics and Management |
Subjects: | |
Online Access: | https://journals.vgtu.lt/index.php/JBEM/article/view/2269 |