Faktore by die aankoop van 'n motor vir privaatgebruik
In this study an attempt is made to establish underlying dimensions from the various evaluation criteria a consumer considers when buying a motor vehicle. The sample consists of 902 consumers of all race groups in mainly metropolitan areas in South Africa who bought a new or used car for private use...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1987-09-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/1015 |