Combining the Technology Acceptance Model and Uses and Gratifications Theory to examine the usage behavior of an Augmented Reality Tour-sharing Application

Combining the Technology Acceptance Model and Uses and Gratifications Theory to examine the usage behavior of an Augmented Reality Tour-sharing Application

An intelligent tour service system including an augmented reality (AR) tour-sharing Application (APP) and a query-answering server was developed in this study to promote tourist attractions involving local Hakka culture in Thailand. Subsequently, use of this APP to navigate Hakka culture tourist att...

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Bibliographic Details
Main Authors: Hui-Fei Lin, Chi-Hua Chen
Format: Article
Language:English
Published: MDPI AG 2017-07-01
Series:Symmetry
Subjects:
augmented reality
uses ad gratification theory
technology acceptance model
query-answering service
neural network
Online Access:https://www.mdpi.com/2073-8994/9/7/113

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https://www.mdpi.com/2073-8994/9/7/113

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