ANALISIS SEGMEN PASAR DAN PERILAKU NASABAH BANK SYARIAH: KAJIAN HUKUM ISLAM TERHADAP PRODUK HSBC AMANAH INDONESIA

ANALISIS SEGMEN PASAR DAN PERILAKU NASABAH BANK SYARIAH: KAJIAN HUKUM ISLAM TERHADAP PRODUK HSBC AMANAH INDONESIA

<p>The purpose of this research is for identifying market segment and customer behavior toward Islamic banking and its marketing implications in all regions of DKI Jakarta. The analytical tools applied are analysis of cluster, factor and descriptive. The result of this research for segmentatio...

Full description

Bibliographic Details
Main Authors: Mansur Chadi Mursid, Rr. Kathrin Irviana
Format: Article
Language:English
Published: Syarif Hidayatullah State Islamic University of Jakarta 2016-02-01
Series:Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah
Subjects:
market segmentation
consumer behavior
Islamic banking
Online Access:http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/2532

Internet

http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/2532

Similar Items