Market orientation of the Hungarian SMEs working in the meat processing and dairy industries

We are looking for the answer as to what tendencies were indicative of the future development of required marketing activity of the SMEs in the article dealing with the marketing activity of the SMEs working in the food industry. The article is based on a nationwide survey among 200 SMEs working in...

Full description

Bibliographic Details
Main Authors: Polereczki Zs., Vukoszávlyev Sz., Véha M., Szakály Z.
Format: Article
Language:English
Published: Sciendo 2016-12-01
Series:Acta Universitatis Sapientiae: Alimentaria
Subjects:
sme
Online Access:https://doi.org/10.1515/ausal-2016-0002