Examining the Emergence and Evolution of Blue Ocean Strategy through the Lens of Management Fashion Theory
Blue Ocean Strategy (BOS) is a management concept which prescribes that organizations, rather than going head-to-head with competitors, try to create and exploit new market spaces, so-called blue oceans. Since its inception in the mid-2000s, BOS has become one of the most popular concepts in the fie...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2019-01-01
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| Series: | Social Sciences |
| Subjects: | |
| Online Access: | http://www.mdpi.com/2076-0760/8/1/28 |