Small California Wine Producers in 2019: An Industry Note
After 25 years of rising wine sales, 2019 revealed that growth was slowing. An oversupply of grapes and finished products, coupled with diminishing sales volumes and shifting buyer preferences, were impacting smaller California wine producers. Additionally, wine marketing in the U.S. focused primari...
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| Format: | Article |
| Language: | English |
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The Wine Business Institute at Sonoma State University
2020-06-01
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| Series: | Wine Business Journal |
| Online Access: | https://wbcrj.scholasticahq.com/article/22302-small-california-wine-producers-in-2019-an-industry-note.pdf |