Associativity and value chains: A case study of a collective brand of mezcal in Guanajuato, México

Purpose: The purpose of this research is to analyze the associativity in the value chain of a collective brand of mezcal in San Felipe, Guanajuato, México. Design/methodology: The methodology was based on a case study with a mixed approach. The 2019 Economic Censuses are analyzed, and semi-structur...

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Bibliographic Details
Main Authors: Verónica Cerroblanco-Vázquez, Celina López-Mateo, Daniel Vega Macías
Format: Article
Language:English
Published: Universidad de Concepción 2021-07-01
Series:RAN
Subjects:
Online Access:https://revistas.udec.cl/index.php/ran/article/view/3074