The Relationship between Market Orientation, Innovation Orientation and Firm Performance: A Research in Four and Five Star Hotels in Ankara
In this study, relationships between market orientation, innovation orientation and firm performance were researched. As samples, four and five star hotel enterprises in Ankara were selected. Research data were obtained from senior managers of 40 hotel enterprises by using questionnaire technique....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Isarder
2013-06-01
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| Series: | İşletme Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | http://www.isarder.org/isardercom/2013vol5issue2/vol.5_issue.2_article04fulltext.pdf |