Foreign Halal Packaged Products that Influence Purchase Intention

Abstract. Halal has become a major topic of conversation in the business world due to today's rapid development of halal packaged food production. This study discusses several factors that influence the purchasing decisions of Indonesian Muslim respondents on imported halal packaged food produc...

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Main Authors: Berliana Rizki Arlisa, Ratih Hendayani, Yuvaraj Ganesan
Format: Article
Language:English
Published: Institut Teknologi Bandung 2019-08-01
Series:Asian Journal of Technology Management
Subjects:
Online Access:http://dx.doi.org/10.12695/ajtm.2019.12.2.1
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spelling doaj-669eff779d56478cb013b7dbd9f97c3e2020-11-24T20:53:56ZengInstitut Teknologi BandungAsian Journal of Technology Management1978-69562089-791X2019-08-01122869310.12695/ajtm.2019.12.2.1Foreign Halal Packaged Products that Influence Purchase IntentionBerliana Rizki Arlisa0Ratih Hendayani1Yuvaraj Ganesan2School of Economics and Business, Telkom University, IndonesiaSchool of Economics and Business, Telkom University, IndonesiaGraduate School of Business Universiti Sains MalaysiaAbstract. Halal has become a major topic of conversation in the business world due to today's rapid development of halal packaged food production. This study discusses several factors that influence the purchasing decisions of Indonesian Muslim respondents on imported halal packaged food products. Halal awareness, Islamic brands and product ingredients have been predetermined as the influencing factors of purchase intention. As data source we use randomly distributed questionnaires to 107 Muslim respondents across the country. Our research shows that the intention of Muslims to buy halal packaged food of foreign production was significantly affected by Halal Awareness and Islamic Brands. Meanwhile, the product ingredients factor was not proven to affect purchase intention. The findings of this study are expected to help inform foreign packaged food producers that they must certify their products with halal label and be more concerned about the halal appearance of their product packaging. Keywords: Halal packaged food, halal awareness, islamic brand, product ingredients, purchase intentionhttp://dx.doi.org/10.12695/ajtm.2019.12.2.1Halal packaged foodhalal awarenessislamic brandproduct ingredientspurchase intention
collection DOAJ
language English
format Article
sources DOAJ
author Berliana Rizki Arlisa
Ratih Hendayani
Yuvaraj Ganesan
spellingShingle Berliana Rizki Arlisa
Ratih Hendayani
Yuvaraj Ganesan
Foreign Halal Packaged Products that Influence Purchase Intention
Asian Journal of Technology Management
Halal packaged food
halal awareness
islamic brand
product ingredients
purchase intention
author_facet Berliana Rizki Arlisa
Ratih Hendayani
Yuvaraj Ganesan
author_sort Berliana Rizki Arlisa
title Foreign Halal Packaged Products that Influence Purchase Intention
title_short Foreign Halal Packaged Products that Influence Purchase Intention
title_full Foreign Halal Packaged Products that Influence Purchase Intention
title_fullStr Foreign Halal Packaged Products that Influence Purchase Intention
title_full_unstemmed Foreign Halal Packaged Products that Influence Purchase Intention
title_sort foreign halal packaged products that influence purchase intention
publisher Institut Teknologi Bandung
series Asian Journal of Technology Management
issn 1978-6956
2089-791X
publishDate 2019-08-01
description Abstract. Halal has become a major topic of conversation in the business world due to today's rapid development of halal packaged food production. This study discusses several factors that influence the purchasing decisions of Indonesian Muslim respondents on imported halal packaged food products. Halal awareness, Islamic brands and product ingredients have been predetermined as the influencing factors of purchase intention. As data source we use randomly distributed questionnaires to 107 Muslim respondents across the country. Our research shows that the intention of Muslims to buy halal packaged food of foreign production was significantly affected by Halal Awareness and Islamic Brands. Meanwhile, the product ingredients factor was not proven to affect purchase intention. The findings of this study are expected to help inform foreign packaged food producers that they must certify their products with halal label and be more concerned about the halal appearance of their product packaging. Keywords: Halal packaged food, halal awareness, islamic brand, product ingredients, purchase intention
topic Halal packaged food
halal awareness
islamic brand
product ingredients
purchase intention
url http://dx.doi.org/10.12695/ajtm.2019.12.2.1
work_keys_str_mv AT berlianarizkiarlisa foreignhalalpackagedproductsthatinfluencepurchaseintention
AT ratihhendayani foreignhalalpackagedproductsthatinfluencepurchaseintention
AT yuvarajganesan foreignhalalpackagedproductsthatinfluencepurchaseintention
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