Meat liking, animal welfare and consumer willingness to pay

Three products (beef, lamb and chicken) were used to assess the effect of information about animal welfare on meat liking. Each experiment was planned in three tests. In the first test the consumers were offered the product, and asked to taste it and rate their liking receiving no information (perce...

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Bibliographic Details
Main Author: Fabio Napolitano
Format: Article
Language:English
Published: Taylor & Francis Group 2010-01-01
Series:Italian Journal of Animal Science
Online Access:http://www.aspajournal.it/index.php/ijas/article/view/480