SPORTS MARKETING IN THE DEVELOPMENT OF FITNESS SERVICES IN THE RUSSIAN MARKET
The article analyzes the Russian market of fitness services in order to form a new package of services for developing segments of the target audience of Moscow fitness clubs. The novelty of the article is, in view of the challenges of the market, to offer up-to-date marketing mix tools to promote th...
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Real Economy Publishing House
2019-04-01
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Series: | Стратегии бизнеса |
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Online Access: | https://www.strategybusiness.ru/jour/article/view/524 |
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doaj-67818bb0655f4a169caeff4cb4f482862021-08-02T09:01:15ZrusReal Economy Publishing HouseСтратегии бизнеса2311-71842019-04-0104111410.17747/2311-7184-2019-4-11-14436SPORTS MARKETING IN THE DEVELOPMENT OF FITNESS SERVICES IN THE RUSSIAN MARKETS. Kurichin0Financial University under the Government of the Russian Federation (Smolensk branch), Smolensk, RussiaThe article analyzes the Russian market of fitness services in order to form a new package of services for developing segments of the target audience of Moscow fitness clubs. The novelty of the article is, in view of the challenges of the market, to offer up-to-date marketing mix tools to promote the new services of the sports club Enforce.https://www.strategybusiness.ru/jour/article/view/524fitness industryfitness servicessports marketing |
collection |
DOAJ |
language |
Russian |
format |
Article |
sources |
DOAJ |
author |
S. Kurichin |
spellingShingle |
S. Kurichin SPORTS MARKETING IN THE DEVELOPMENT OF FITNESS SERVICES IN THE RUSSIAN MARKET Стратегии бизнеса fitness industry fitness services sports marketing |
author_facet |
S. Kurichin |
author_sort |
S. Kurichin |
title |
SPORTS MARKETING IN THE DEVELOPMENT OF FITNESS SERVICES IN THE RUSSIAN MARKET |
title_short |
SPORTS MARKETING IN THE DEVELOPMENT OF FITNESS SERVICES IN THE RUSSIAN MARKET |
title_full |
SPORTS MARKETING IN THE DEVELOPMENT OF FITNESS SERVICES IN THE RUSSIAN MARKET |
title_fullStr |
SPORTS MARKETING IN THE DEVELOPMENT OF FITNESS SERVICES IN THE RUSSIAN MARKET |
title_full_unstemmed |
SPORTS MARKETING IN THE DEVELOPMENT OF FITNESS SERVICES IN THE RUSSIAN MARKET |
title_sort |
sports marketing in the development of fitness services in the russian market |
publisher |
Real Economy Publishing House |
series |
Стратегии бизнеса |
issn |
2311-7184 |
publishDate |
2019-04-01 |
description |
The article analyzes the Russian market of fitness services in order to form a new package of services for developing segments of the target audience of Moscow fitness clubs. The novelty of the article is, in view of the challenges of the market, to offer up-to-date marketing mix tools to promote the new services of the sports club Enforce. |
topic |
fitness industry fitness services sports marketing |
url |
https://www.strategybusiness.ru/jour/article/view/524 |
work_keys_str_mv |
AT skurichin sportsmarketinginthedevelopmentoffitnessservicesintherussianmarket |
_version_ |
1721236493640400896 |