SPORTS MARKETING IN THE DEVELOPMENT OF FITNESS SERVICES IN THE RUSSIAN MARKET

The article analyzes the Russian market of fitness services in order to form a new package of services for developing segments of the target audience of Moscow fitness clubs. The novelty of the article is, in view of the challenges of the market, to offer up-to-date marketing mix tools to promote th...

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Bibliographic Details
Main Author: S. Kurichin
Format: Article
Language:Russian
Published: Real Economy Publishing House 2019-04-01
Series:Стратегии бизнеса
Subjects:
Online Access:https://www.strategybusiness.ru/jour/article/view/524
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spelling doaj-67818bb0655f4a169caeff4cb4f482862021-08-02T09:01:15ZrusReal Economy Publishing HouseСтратегии бизнеса2311-71842019-04-0104111410.17747/2311-7184-2019-4-11-14436SPORTS MARKETING IN THE DEVELOPMENT OF FITNESS SERVICES IN THE RUSSIAN MARKETS. Kurichin0Financial University under the Government of the Russian Federation (Smolensk branch), Smolensk, RussiaThe article analyzes the Russian market of fitness services in order to form a new package of services for developing segments of the target audience of Moscow fitness clubs. The novelty of the article is, in view of the challenges of the market, to offer up-to-date marketing mix tools to promote the new services of the sports club Enforce.https://www.strategybusiness.ru/jour/article/view/524fitness industryfitness servicessports marketing
collection DOAJ
language Russian
format Article
sources DOAJ
author S. Kurichin
spellingShingle S. Kurichin
SPORTS MARKETING IN THE DEVELOPMENT OF FITNESS SERVICES IN THE RUSSIAN MARKET
Стратегии бизнеса
fitness industry
fitness services
sports marketing
author_facet S. Kurichin
author_sort S. Kurichin
title SPORTS MARKETING IN THE DEVELOPMENT OF FITNESS SERVICES IN THE RUSSIAN MARKET
title_short SPORTS MARKETING IN THE DEVELOPMENT OF FITNESS SERVICES IN THE RUSSIAN MARKET
title_full SPORTS MARKETING IN THE DEVELOPMENT OF FITNESS SERVICES IN THE RUSSIAN MARKET
title_fullStr SPORTS MARKETING IN THE DEVELOPMENT OF FITNESS SERVICES IN THE RUSSIAN MARKET
title_full_unstemmed SPORTS MARKETING IN THE DEVELOPMENT OF FITNESS SERVICES IN THE RUSSIAN MARKET
title_sort sports marketing in the development of fitness services in the russian market
publisher Real Economy Publishing House
series Стратегии бизнеса
issn 2311-7184
publishDate 2019-04-01
description The article analyzes the Russian market of fitness services in order to form a new package of services for developing segments of the target audience of Moscow fitness clubs. The novelty of the article is, in view of the challenges of the market, to offer up-to-date marketing mix tools to promote the new services of the sports club Enforce.
topic fitness industry
fitness services
sports marketing
url https://www.strategybusiness.ru/jour/article/view/524
work_keys_str_mv AT skurichin sportsmarketinginthedevelopmentoffitnessservicesintherussianmarket
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