Diesel® Plays the Fool: Translating Performance in Fashion Ads
This paper discusses the controversial “Be Stupid” advertising campaign by Diesel, recipient of the Grand Prix Lion at the Cannes International Advertising Festival (2010). Banned in some countries for its potentially negative impact on children, this campaign employs theatrical staging combined wit...
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| Format: | Article |
| Language: | English |
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Department of Modern Languages and Cultural Studies, University of Alberta
2017-06-01
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| Series: | TranscUlturAl |
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| Online Access: | https://journals.library.ualberta.ca/tc/index.php/TC/article/view/29336/21389 |