Fashion, Image, and Consumerism: fashion editorials as a communication strategy for brands

This article aimed to address the theme of fashion editorials as a communication strategy and consumption for brands. Brings a general overview on consumption and fashion communication, as well as an explanation of what are editorials, how these are made and for what they serve. This article was ba...

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Bibliographic Details
Main Authors: Letícia Casagrande Dal Bello, Murilo Scoz, Lucas da Rosa, Icléia Silveira, Sandra Regina Rech
Format: Article
Language:Spanish
Published: Universidade do Estado de Santa Catarina 2020-12-01
Series:ModaPalavra e-periódico
Online Access:https://www.periodicos.udesc.br/index.php/modapalavra/article/view/18771