Model for understanding consumer textural food choice
Abstract The current paradigm for developing products that will match the marketing messaging is flawed because the drivers of product choice and satisfaction based on texture are misunderstood. Qualitative research across 10 years has led to the thesis explored in this research that individuals hav...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2015-05-01
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| Series: | Food Science & Nutrition |
| Subjects: | |
| Online Access: | https://doi.org/10.1002/fsn3.205 |