ANALYSIS OF SCIENTIFIC RESEARCHES IN PHARMACEUTICAL PROMOTION GLOBALLY: TOWARDS INTERNATIONALLY DEVELOPING PRACTICALLY-ORIENTED GUIDELINES FOR PHARMACEUTICAL COMPANIES

ANALYSIS OF SCIENTIFIC RESEARCHES IN PHARMACEUTICAL PROMOTION GLOBALLY: TOWARDS INTERNATIONALLY DEVELOPING PRACTICALLY-ORIENTED GUIDELINES FOR PHARMACEUTICAL COMPANIES

Purpose. Pharmaceutical industry is transnational and globally important. Many pharmaceutical companies operate their business in multinational and international forms in different countries. Diverse researches from different countries indicated and confirmed marketing promotion importance in pharma...

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Bibliographic Details
Main Authors: M. M. Bahlol, T. P. Lagutkina
Format: Article
Language:English
Published: Siberian State Medical University (Tomsk) 2016-03-01
Series:Bûlleten' Sibirskoj Mediciny
Subjects:
pharmaceutical industry
marketing promotion
globally
empirical evidences
consumer
healthcare professionals
practically-oriented guidelines
Online Access:https://bulletin.tomsk.ru/jour/article/view/488

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https://bulletin.tomsk.ru/jour/article/view/488

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