Conjoint fMRI method for shortening analysis time
Neuromarketing objective is to understand the functioning of the human decision-making of the brain. The first neuromarketing research was performed by Read Montague in 2003 and Harper Collins added the word neuromarketing to its dictionary in 2005. The most promising way to perform neuromarketing s...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2018-12-01
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| Series: | Cogent Psychology |
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| Online Access: | http://dx.doi.org/10.1080/23311908.2018.1446254 |