Narratives are Persuasive Because They are Easier to Understand: Examining Processing Fluency as a Mechanism of Narrative Persuasion
Theory suggests that people are more persuaded by information presented within a narrative. We argue there is room for greater understanding about why this may be the case. Accordingly, we 1) examine whether narratives are indeed more persuasive than non-narratives and 2) evaluate two theoretical me...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2021-09-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2021.719615/full |