The Past as a Means of Persuasion: Visual Political Rhetoric in Finnish Dairy Product Advertising
This study investigates the role of advertising and visual rhetoric in political persuasion. Analysis of Finnish dairy product video advertisements from 2010–2016 focuses on those that exploit time as the main reference framework. A better understanding of how advertising is used as a tool of politi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
PsychOpen
2019-06-01
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| Series: | Journal of Social and Political Psychology |
| Subjects: | |
| Online Access: | http://jspp.psychopen.eu/article/view/1107 |