Does nutritional labeling increase healthy eating fallacy? An exploration into young Indian’s purchase behavior

The paper examines young consumers’ responses towards nutritional labeling, it’s information content and the importance of the functional characteristics of these labels as perceived by young consumers in making informed purchase decisions through personal interviews of 220 respondents using a struc...

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Bibliographic Details
Main Authors: Suraj Kushe Shekhar, P.T. Raveendran
Format: Article
Published: Growing Science 2013-12-01
Series:Management Science Letters
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