PERAN SERVICESCAPE DALAM PENYELENGGARAAN SEBUAH EVENT

PERAN SERVICESCAPE DALAM PENYELENGGARAAN SEBUAH EVENT

This research analyzes the role of servicescape in organizing an event. The unit analysis is an event organized by the Travel Industry Management Study Program, School of Hospitality and Tourism, Universitas Pelita Harapan, namely the 8th Annual National Guiding Competition 2018. The main objective...

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Main Author: Stephanie Theodora Mulyono
Format: Article
Language:Indonesian
Published: Universitas Udayana 2020-12-01
Series:Jurnal IPTA
Online Access:https://ojs.unud.ac.id/index.php/pariwisata/article/view/68753
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spelling doaj-6f81ede6b39c472d889304a482efd1862021-01-05T15:16:24ZindUniversitas UdayanaJurnal IPTA2338-86332548-79302020-12-018226627210.24843/IPTA.2020.v08.i02.p1168753PERAN SERVICESCAPE DALAM PENYELENGGARAAN SEBUAH EVENTStephanie Theodora Mulyono0Program Studi Usaha Perjalanan Wisata, Fakultas Pariwisata, Universitas Pelita HarapanThis research analyzes the role of servicescape in organizing an event. The unit analysis is an event organized by the Travel Industry Management Study Program, School of Hospitality and Tourism, Universitas Pelita Harapan, namely the 8th Annual National Guiding Competition 2018. The main objective of this research is to see the effect of servicescape on the satisfaction of stakeholders of the guiding competition event. Sampling was done by means of simple random sampling. The data obtained to analyze the independent variable (servicescape) on the dependent variable (satisfaction). The results showed that the servicescape had a significant effect on the satisfaction of the stakeholders of the guiding competition event.https://ojs.unud.ac.id/index.php/pariwisata/article/view/68753
collection DOAJ
language Indonesian
format Article
sources DOAJ
author Stephanie Theodora Mulyono
spellingShingle Stephanie Theodora Mulyono
PERAN SERVICESCAPE DALAM PENYELENGGARAAN SEBUAH EVENT
Jurnal IPTA
author_facet Stephanie Theodora Mulyono
author_sort Stephanie Theodora Mulyono
title PERAN SERVICESCAPE DALAM PENYELENGGARAAN SEBUAH EVENT
title_short PERAN SERVICESCAPE DALAM PENYELENGGARAAN SEBUAH EVENT
title_full PERAN SERVICESCAPE DALAM PENYELENGGARAAN SEBUAH EVENT
title_fullStr PERAN SERVICESCAPE DALAM PENYELENGGARAAN SEBUAH EVENT
title_full_unstemmed PERAN SERVICESCAPE DALAM PENYELENGGARAAN SEBUAH EVENT
title_sort peran servicescape dalam penyelenggaraan sebuah event
publisher Universitas Udayana
series Jurnal IPTA
issn 2338-8633
2548-7930
publishDate 2020-12-01
description This research analyzes the role of servicescape in organizing an event. The unit analysis is an event organized by the Travel Industry Management Study Program, School of Hospitality and Tourism, Universitas Pelita Harapan, namely the 8th Annual National Guiding Competition 2018. The main objective of this research is to see the effect of servicescape on the satisfaction of stakeholders of the guiding competition event. Sampling was done by means of simple random sampling. The data obtained to analyze the independent variable (servicescape) on the dependent variable (satisfaction). The results showed that the servicescape had a significant effect on the satisfaction of the stakeholders of the guiding competition event.
url https://ojs.unud.ac.id/index.php/pariwisata/article/view/68753
work_keys_str_mv AT stephanietheodoramulyono peranservicescapedalampenyelenggaraansebuahevent
_version_ 1724348095387402240

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