Information support of decision-making in the early stages of new product development when approaching marketing management
Goal. To create theoretical and practical approaches to information support of the decision making procedure at the initial stages of developing a new product with a marketing management approach that allows to improve the quality of management decisions on the product. Material and methods. The pro...
Main Authors: | , , , |
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Format: | Article |
Language: | Russian |
Published: |
Voronezh state university of engineering technologies
2017-08-01
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Series: | Vestnik Voronežskogo Gosudarstvennogo Universiteta Inženernyh Tehnologij |
Subjects: | |
Online Access: | https://www.vestnik-vsuet.ru/vguit/article/view/1474 |