BUILDING CONSUMER SATISFACTION TO IMPROVE CONSUMER TRUST THROUGH SERVICE QUALITY AND CONSUMER EXPERIENCE IN JNE PEKANBARU

BUILDING CONSUMER SATISFACTION TO IMPROVE CONSUMER TRUST THROUGH SERVICE QUALITY AND CONSUMER EXPERIENCE IN JNE PEKANBARU

e-Commerce is growing and influencing the business world. Service quality and consumer experience have an influential role to provide consumer satisfaction and trust. This study aims to understand and analyze the influence of service quality and consumer experience on consumer satisfaction and consu...

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Bibliographic Details
Main Authors: Achmad Tavip Junaedi, Evelyn Wijaya, Megawati Manullang
Format: Article
Language:English
Published: University of Brawijaya 2020-08-01
Series:Jurnal Aplikasi Manajemen
Subjects:
service quality
consumer experience
satisfaction
trust
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/1709

Internet

https://jurnaljam.ub.ac.id/index.php/jam/article/view/1709

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