Consumer Preferences for Sustainable Product Attributes and Farm Program Features

Previous literature primarily focused on consumers’ preference for specific sustainable attributes, such as a product being organic, eco-friendly, locally grown, and fair trade. Little is known about consumers’ preference for sustainable program features. We conduct two online choice experiments wit...

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Bibliographic Details
Main Authors: Chengyan Yue, Yufeng Lai, Jingjing Wang, Paul Mitchell
Format: Article
Language:English
Published: MDPI AG 2020-09-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/12/18/7388