INNOVATIVE MARKETING FOR SMES USING SOCIAL MEDIA

One of the most difficult challenges for small businesses is to decide which strategy to use for marketing or advertising to generate as much profit using the limited resources available. This study aims to identify ways to promote online using social platforms. With the advent of social media, mark...

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Bibliographic Details
Main Author: Alexandra E. RUSĂNEANU
Format: Article
Language:fra
Published: Romanian Foundation for Business Intelligence 2014-12-01
Series:Management Intercultural
Subjects:
Online Access: https://seaopenresearch.eu/Journals/articles/MI_32_10.pdf