The Significance of Loyalty on Consumer Credit Profitability

The Significance of Loyalty on Consumer Credit Profitability

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The purpose of this research is to analyze and test the effect of customer loyalty on consumer credit profitability. Loyalty Index Score was developed to determine the level of customers’ loyalty level through 4 main variables; Longevity, Depth, Breadth and Referrals. The effect of Loyalty Index Sc...

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Bibliographic Details
Main Authors: Aditya Galih Prihartono, Ujang Sumarwan, Noer Azam Achsani, Kirbrandoko
Format: Article
Language:English
Published: Prasetiya Mulya Publishing 2012-04-01
Series:International Research Journal of Business Studies
Subjects:
Loyalty
Consumer Credit
Credit Risk
Profit
Path Analysis
Online Access:http://www.irjbs.com/index.php/jurnalirjbs/article/view/95/pdf

Internet

http://www.irjbs.com/index.php/jurnalirjbs/article/view/95/pdf

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