Strengthening enterprise competitiveness by synchronizing supply chain

When competition is fierce and many producers try to create a competitive advantage by lowering prices, price wars are very common, but only few survive. Low prices erode producers’ margins and economic viability of the company. Low prices are very short- lived competitive advantage as it can be ea...

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Bibliographic Details
Main Authors: Rimvydas Jasinavičius, Nerius Jasinavičius
Format: Article
Published: Vilnius Gediminas Technical University 2011-11-01
Series:Business: Theory and Practice
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