| Summary: | The article discusses the possibilities of the pedagogical technologies’ initiative for the creative development of bachelors-designers, the use of the roadmap for the students’ creative potential realization, the possibilities of self-development and self-realization in artistic activity, the process of personality development on a personality-oriented basis, taking into account the formation of the students’ inner world, their motivation and system value relationships, educating and developing the artistic activity’s possibilities. The artistic activity’s functions in the learning process, art as a product of this activity are determined. The conditions for the internal spiritual transformation and harmonization of the student in the creative development context in the artistic activity process are discussed.
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