The Differential Effects of Physical Activity Calorie Equivalent Labeling on Consumer Preferences for Healthy and Unhealthy Food Products: Evidence from a Choice Experiment

<i>Background</i>: Since numerical calorie labels have limited effects on less-calorie food ordering, an alternative called physical activity calorie equivalent (PACE) labels, which exhibit calories using visible symbols and the minutes of exercise to burn off the calories, may be more e...

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Bibliographic Details
Main Authors: Xiaoke Yang, Yuanhao Huang, Mengzhu Han, Xiaoting Wen, Qiuqin Zheng, Qian Chen, Qiuhua Chen
Format: Article
Published: MDPI AG 2021-02-01
Series:International Journal of Environmental Research and Public Health
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