Production strategy and your support for competition: the case of the company's delícias do trigo in the bakery market Estratégia de produção e seu suporte à competição: o caso da empresa delícias do trigo no mercado de panificados

<p>Currently has been directed to the greater importance production area, which, in part, due to greater convergence of views on the importance of manufacturing strategy and competitiveness. In this sense, this paper presents an analysis of how production strategies are set in the baking secto...

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Bibliographic Details
Main Authors: Wellington Tavares, Cleber Carvalho de Castro
Format: Article
Language:English
Published: Universidade do Sul de Santa Catarina 2013-05-01
Series:Revista Eletrônica de Estratégia e Negócios
Subjects:
Online Access:https://www.portaldeperiodicos.unisul.br/ojs/index.php/EeN/article/view/839