Social Media for New Product Launch: A Study of Social Media Platforms Across the RACE Planning Framework

<span>The world of marketing communication has been transformed completely by the presence of the internet and internet-enabled platforms. Today, the internet and related platform are home to massive amounts of human dialogues. Human interaction has changed drastically because of the presence...

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Bibliographic Details
Main Author: Sonica Rautela
Format: Article
Language:English
Published: International Association of Online Engineering (IAOE) 2021-03-01
Series:International Journal of Interactive Mobile Technologies
Subjects:
Online Access:https://online-journals.org/index.php/i-jim/article/view/18147