Business in the Base of the Pyramid: A Literature Review and Directions for Future Research

The base of the pyramid (BoP) is the lower-income segment of the population. It represents an important market that is often disregarded by companies as a source of economic benefit. For this reason, scholars have gained interest in this topic since the early 21st century. The main objective...

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Bibliographic Details
Main Authors: José Satsumi López-Morales, Felipe de Jesús Rosario-Flores, Antonio Huerta-Estevez
Format: Article
Language:English
Published: Vilnius University Press 2020-12-01
Series:Organizations and Markets in Emerging Economies
Subjects:
Online Access:https://www.journals.vu.lt/omee/article/view/18211