The Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted Strategic Orientations
The purpose of this research was to investigate the relationship between organizational culture and marketing capabilities and performance of companies mediated by extroverted strategic orientations. The statistical population of the research is the top managers of small and medium sized businesses...
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| Format: | Article |
| Language: | fas |
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University of Tehran
2018-01-01
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| Series: | مدیریت بازرگانی |
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| Online Access: | https://jibm.ut.ac.ir/article_64862_3fa47ab4da8cee289f562a1dfd1ed4ad.pdf |