CUSTOMER SERVICE MANAGEMENT IN THE PUBLIC SECTOR. A MARKETING PERSPECTIVE.

In recent years, public institutions have come to the forefront of the public opinion requesting quality services in the public sector and increased attention to citizens’ needs. The aim of this paper is to evaluate the importance of the development of a customer service management system in the re...

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Bibliographic Details
Main Author: Mădălina A. COȚIU
Format: Article
Language:fra
Published: Romanian Foundation for Business Intelligence 2014-11-01
Series:Management Intercultural
Subjects:
Online Access: https://seaopenresearch.eu/Journals/articles/MI_31_12.pdf