Visitor satisfaction of international cultural events in Belgrade
In modern tourism, events are of great importance. The increase in the number of events on a global scale has influenced the growth of competitive pressure and the need for a marketing approach in managing event development. Consumer satisfaction (service user) is one of the basic elements in managi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2016-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2016/0354-34711602104Z.pdf |