Professional or Interpersonal Trust? Effect of Social Network on the Intention to Undergo Cosmetic Procedures
The purpose of this article is to explore the influence of friendship and medical advice networks on customers’ intention to undergo cosmetic procedures and its relationship to the role of professional and interpersonal trust in seeking cosmetic information. We propose that both interpersonal and pr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2021-08-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440211040122 |