Marketing factors affecting the use of a fitness center in Bangkok: A case study of the PAC sports center
This research aimed to study the behavior of customer in using the service of a fitness center and factors that influence the decisions to use the fitness center in Bangkok:. It was thus a case study of the PAC Sport Center. The framework of the study includes the theory of the strategic marketing...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2020-03-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
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| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_44_vol_9_2__2020_thailand.pdf |