Storytelling as a communication tool for establishing an organizational culture focused on changes in sport organization
The concept of organizational culture as a context in which information, ideas, beliefs and ideologies of different organizations are exchanged, in which there are also political changes, is in the recent years receiving more attention, both in theory and in practice. More attention is paid to the s...
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| Format: | Article |
| Language: | English |
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Faculty of Business and Entrepreneurship, Belgrade
2020-01-01
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| Series: | International Review |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2217-9739/2020/2217-97392001075G.pdf |