The Role of Culture in Sports Sponsorship: an Update

The Role of Culture in Sports Sponsorship: an Update

Nowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, provides differ...

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Bibliographic Details
Main Authors: Sara Keshkar, Ian Lawrence, Mark Dodds, Erin Morris, Tara Mahoney, Kevin Heisey, Francesco Addesa, David Hedlund, Geoff Dickson, Hamid Ghasemi, Abdullah Faruq, Michael Naylor, James Santomier, Jr.
Format: Article
Language:English
Published: Owjj Andishan Pasargad 2019-04-01
Series:Annals of Applied Sport Science
Subjects:
sports
sponsorship
culture
society
social norms
social values
organizational culture
advertisement
symbols
religion
media
sponsors
brand image
athlete
social image
sexuality
digital transformation
Online Access:http://aassjournal.com/article-1-704-en.html

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http://aassjournal.com/article-1-704-en.html

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