Imagining the Behavioural Scenarios in the Discourse of Publicity Bank Brochures- a Persuasion Mechanism

Our research aims at arguing that the presence of behavioural scenarios in the discourse of publicity bank brochures can be validated in a mechanism of persuasion. We started with the concept of persuasion as presented in the specialists'perspective. We selected the discourse of publicity ban...

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Main Author:	Elena-Tatiana Huțu Dâlcu-Năstase
Format:	Article
Language:	English
Published:	Danubius University 2020-06-01
Series:	EIRP Proceedings
Subjects:	persuasion discourse publicity
Online Access:	https://dp.univ-danubius.ro/index.php/EIRP/article/view/39/38

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spelling	doaj-7eea6a84c0c84e6dabb5d2948f3c1f0a2021-04-27T12:03:31ZengDanubius UniversityEIRP Proceedings2067-92112069-93442020-06-01151326330Imagining the Behavioural Scenarios in the Discourse of Publicity Bank Brochures- a Persuasion MechanismElena-Tatiana Huțu Dâlcu-Năstase0Alexandru Ioan Cuza University of IasiOur research aims at arguing that the presence of behavioural scenarios in the discourse of publicity bank brochures can be validated in a mechanism of persuasion. We started with the concept of persuasion as presented in the specialists'perspective. We selected the discourse of publicity bank brochures of the BCR and BT bank, a discourse that matches the pattern of persuasive texts. The next stage consisted of a short analysis of the behavioural scenarios identified in the brochures'discourses and their validation as mechanism of persuasion.https://dp.univ-danubius.ro/index.php/EIRP/article/view/39/38persuasiondiscoursepublicity
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Elena-Tatiana Huțu Dâlcu-Năstase
spellingShingle	Elena-Tatiana Huțu Dâlcu-Năstase Imagining the Behavioural Scenarios in the Discourse of Publicity Bank Brochures- a Persuasion Mechanism EIRP Proceedings persuasion discourse publicity
author_facet	Elena-Tatiana Huțu Dâlcu-Năstase
author_sort	Elena-Tatiana Huțu Dâlcu-Năstase
title	Imagining the Behavioural Scenarios in the Discourse of Publicity Bank Brochures- a Persuasion Mechanism
title_short	Imagining the Behavioural Scenarios in the Discourse of Publicity Bank Brochures- a Persuasion Mechanism
title_full	Imagining the Behavioural Scenarios in the Discourse of Publicity Bank Brochures- a Persuasion Mechanism
title_fullStr	Imagining the Behavioural Scenarios in the Discourse of Publicity Bank Brochures- a Persuasion Mechanism
title_full_unstemmed	Imagining the Behavioural Scenarios in the Discourse of Publicity Bank Brochures- a Persuasion Mechanism
title_sort	imagining the behavioural scenarios in the discourse of publicity bank brochures- a persuasion mechanism
publisher	Danubius University
series	EIRP Proceedings
issn	2067-9211 2069-9344
publishDate	2020-06-01
description	Our research aims at arguing that the presence of behavioural scenarios in the discourse of publicity bank brochures can be validated in a mechanism of persuasion. We started with the concept of persuasion as presented in the specialists'perspective. We selected the discourse of publicity bank brochures of the BCR and BT bank, a discourse that matches the pattern of persuasive texts. The next stage consisted of a short analysis of the behavioural scenarios identified in the brochures'discourses and their validation as mechanism of persuasion.
topic	persuasion discourse publicity
url	https://dp.univ-danubius.ro/index.php/EIRP/article/view/39/38
work_keys_str_mv	AT elenatatianahutudalcunastase imaginingthebehaviouralscenariosinthediscourseofpublicitybankbrochuresapersuasionmechanism
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Imagining the Behavioural Scenarios in the Discourse of Publicity Bank Brochures- a Persuasion Mechanism

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