External image of hypermarket as a factor of influence on consumer behavior
The set of problems of perception of elements of the external image of the organization that sells in the fast moving consumer goods (FMCG) area by the target audience has been raised. The elements of the external image of the organization that influence the behavior of hypermarket consumers are ana...
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| Format: | Article |
| Language: | Russian |
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State University of Management
2020-05-01
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| Series: | Цифровая социология |
| Subjects: | |
| Online Access: | https://digitalsociology.guu.ru/jour/article/view/37 |