Battle for dominant design: A decision-making model
This paper synthesizes, analyses and organizes the factors that can be decisive in a battle for a dominant design. The result is the construction of a rational decision-making model, where the relevant factors are grouped into three blocks – market, technology, and complementary assets. First, the f...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Elsevier
2019-05-01
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| Series: | European Research on Management and Business Economics |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2444883418302195 |